Many products, companies, logos, and other recognizable symbols get redesigned after a while. There are many reasons why this is so. Here Slots Play Casinos will focus on two online casino redesigns, for Desert Nights and for Juicy Stakes. New designs are a major marketing tactic of many companies and, since online casinos are so young compared to many other companies, online casinos are just now beginning the redesign process.
Why Do Companies Redesign Packaging?
Perhaps the main reason companies redesign product packaging is because a new package catches people’s eye while people often “don’t see” the product in its old, somewhat stale, packaging. It could still be a great product but the old visual doesn’t draw people in while the new look does.
Restaurants may also redesign their interior. This makes the restaurant more attractive to customers who, in big cities at least, have many restaurants to choose from.
One Company Redesigns its Menu
We won’t mention this company’s name but it is one of the iconic restaurant chains. It has never rested on its laurels even when the minimalist early menu was a big hit everywhere in the United States. Every so often, and more often than not, the chain will add a product or a wrinkle on an existing product.
Sometimes a Redesign Does Not Work
In the 1950’s, auto companies in the United States redesigned the look of their cars sometimes every year. This strategy did not succeed when cars manufactured in one foreign country did not change the look of the car but continually improved the working of the car and made major inroads into the American auto market.
Slots Play Casinos Feels That the Redesigns at Desert Nights and Juicy Stakes Will Work
Let’s first look at Desert Nights.
The casino felt that it was lagging behind other online casinos in three areas:
- The casino lobby.
- The casino’s mobile gaming platform.
- The user-friendliness or lack thereof of the site.
So, Desert Nights set out to remedy these weaknesses and, in the process, gave the casino an all-new look.
A Desert Motif Requires a Genie
Desert Nights has introduced a new mascot in the form of a large genie, drawn in a light blue, with a large black handlebar moustache and a long black pony tail to go with his long black beard. The genie has a wide smile that he flashes at every turn.
He is tattooed on one arm, wears a vest with DN embroidered on it. He also wears something that looks like earphones. We think that this is a subliminal suggestion to remind gamers that the casino has a new and improved mobile platform.
Desert Skies are Filled with Stars
On every page, the background is of a desert night sky replete with stars. The casino has discovered how to use different shades of blue to augment its attractiveness. The wonderful use of blue makes the night sky sparkle with white stars in abundance.
Desert Nights Uses a Blue Background for Content
The lettering on every page at Desert Nights features a friendly blue background with perfect contrast in the white letters and the font. The font, especially, has been chosen to be easy for elderly and somewhat visually impaired gamers to read easily without being too big and bright for the average gamer!
Juicy Stakes Has Long Been a Great Gaming Venue That Never Looked the Part
To say that the homepage look at Juicy Stakes was blah was an affront to all blah things! The casino and poker room were great places to play but the site’s appearance gave no indication of that.
Slots Play Casinos was one of the first watchdog sites to review Juicy Stakes and we were very impressed except in the way the home page looked.
Well, things have certainly changed at Juicy Stakes!
Juicy Stakes Has Also Discovered the Value of the Color Blue
Just as Desert Nights now uses many different shades of blue, Juicy Stakes also features a home page that goes from deep dark blue at the top of the page representing night life to a kind of pinkish purple at the bottom of the page representing the kind of fun people have when they have a reason to celebrate.
To emphasize the celebratory theme, Juicy Stakes now features many balloons on the home page.
Blue Goes Well with Red and White
There is also a decidedly American theme going on the Juicy Stakes home page. There is a balloon with red and white stripes, another with blue and white stripes, and a fireworks rocket with the motif of the American flag on it.
There are fireworks exploding in the upper right and upper left corners on the new Juicy Stakes home page.
The People
Oh, have we forgotten the people on the front page at Juicy Stakes?
Of course, not!
There are a man and a woman. The man is drawn to be serious and somewhat nondescript. He is wearing a dark suit that fits his thin frame well. He is not the muscular type. His tie does not sit perfectly at his collar and the white shirt is the epitome of nerd.
Juicy Stakes apparently wants gamers to feel that poker is a serious enterprise.
Now contrast the woman on the front page. She is simply gorgeous in a fun-loving way. She is also provocative in her short, tight purple dress. She has a United States flag cone on her head
Content, Font, and Contrast
Every home page has to have content as well as enticing visuals. Just as Desert Nights improved their content in terms of font and contrast, so has Juicy Stakes.
Slots Play Casinos Wishes to Reprise Our Recommendation of Both Desert Nights and Juicy Stakes
These casinos have invested a great deal in time and money to make their sites a lot more attractive than they were before. They were always excellent places to play which is why we recommended them back in the day.
We can whole-heartedly re-recommend the to gamers.
Slots Play Casinos Serves the Online Casino Gaming Public
Every day, we look for ideas for future articles, guides, explanatory content and so on. We were delighted to discover the great changes that have taken place at Desert Nights and Juicy Stakes.
We will take a close look at all of our recommended casinos and we’ll report what we find back to you. We are planning to write more guides to cover areas of online casino gaming that we have not yet covered.
There is always something new to report about which leads us to say…
COME TO SLOTS PLAY CASINOS OFTEN!
